If you service a small geographic location your internet marketing needs are much different than a company selling products across the country. Your marketing plan needs to find a way to trigger google ( and yahoo and bing ) map results.
But you can't stop there - your website needs to be in the top ten search results for the keyword phrases that your customers search for you with,
in addition you need to be able to be found on social media sites like facebook and twitter.
and you can't just build the sites, places listings and social media sites and leave them - they need ongoing marketing by building backlinks, posting updates and tweets, citations & reviews
plus it needs to be accessible on mobile devices like ipads and smart phones
My local retail promotion plans start at only $295 per month.
A typical package might include the following
- twitter - setup, write monthly posts and find followers
- facebook - vanity url, custom fanpage setup, write monthly posts and find fans (likes)
- youtube - account setup and monthly keyword based video creation and submission
- directories - submissions, citations, reviews, & video creation (includes google places)
- micro website - build, host and promote a keyword based niche website
- mobile integration - a website version that promotes your site on ipads, phones etc..
- article program - write and distribute keyword based articles promoting your site
- backlink building - monthly backlink building program
- press releases - write and distribute a monthly press release to online press release sites
- blog - build, host and promote a blog for you - includes writing monthly blog posts
Complete package details can be found at Retail Webs.