Bruce Goode

Office Project

Getting ready to start doing a lot of in house video for Greenhouses.com so I thought instead of shooting in front of a green screen I would just put a greenhouse in the office.

Search in 2012

Even though I have gotten used to the crazy changes in search marketing year after year I have to admit that this last 12 months has been just staggering.

In the past no matter what the changes as long as you stayed focused on web search you were fine. Optimized pages, constant content and backlinks.

It seems to me though that the shift to social is truly taking over. Just this year in my family we have put the laptops away to be replaced by smart phones and ipads. I stll use my desktops at work with their huge monitors but even I can see the mobiles taking over.

Add to that the shift to facebook, twitter and youtube + local search results and I am slowly rebuilding all my websites to work on mobile devices and while I have not thrown out basic search engine marketing I now build in social media marketing into every marketing plan.

I don't have any idea how google's +1 will shake out, but it is starting to feel like they are going to make it work no matter what it takes. I also wonder how the new "talking" phones are going to affect search - if you just ask your phone for a recommendation = how do our marketing efforts affect those results?

The only think that I am sure of is that 2012 is going to be another interesting year.

Popular Email Address

My gmail address is popular today. What is funny is that the following were not spam, just emails sent to me in error.

1) I received an invitation to a wedding in Tiptur, India 

2) I am evidently in the new cast of Oliver at a Salt Lake City middle school since I was sent the cast meeting schedule with a note not to be late

3) I recieved an mri that shows a history of lower back pain in the left sciatica
(this one makes me nervous since that is an accurate diagnosis for me even though I am not a patient at the Florida Cocoa Beach Hospital)

 

Inivisible business

Can you imagine opening a retail shop in a strip mall. 2500 square foot of floorspace to light and heat and staff. Then making it invisible.

If I wasn't right next to this business I wouldn't believe it was possible. There name has nothing (and I mean NOTHING) to do with what they do. There is no signage of any kind explaining what they do - nothing except an open or closed sign.

Looking in the front door also give you no idea.

Not 20' foot away my office sits - it used to be an H&R Block setup and I have converted the front 2/3's of the building to my workspace. Just me, my computers and whiteboards.

I swear unless I keep my front door locked I get most of their customers coming in ( 1 a week or so, shock!, business is very slow) -  i just point and say find the door with the open sign 20' down the sidewalk.

Name your business based on what you do, not who you are or your pet's nickname for goodness sake.