Bruce Goode

What is pandora thinking?

I don't understand the new commercial system that pandora is using. I didn't mind a few commercials and I like the option to pay $1 to finish out a month if I listened over a bandwith limit.

But this week they started playing almost as many commercials as songs - + some really obnoxious video ads. I think they are using Netflix's marketing team. ( they pushed me to cancel after many years and go with the dish network blockbuster plan)

And to make it worse there is no sales funnel built in - no ad comes on that says hey for a couple of bucks a month you can bribe us to quit this crap? I dug out a radio and starting playing that in the office - less commercials and they don't pop up videos over my desktop.

 

Social Media and Video

Youtube is the 2nd largest search engine ( jez I wonder why Google bought it ) and facebook is closing in. A social media presence is no longer an option and with a flip camera and a few minutes you can use video for great search engine results.

Keywords

The most importand choice you make about your website? Easy, it's the correct keywords.

What words and phrases do your prospective customers search for when the look to spend money for your product or service? Once you know that - everything you do online revolves around those "magic" words.

Blended Results

What is a blended results page? When you do a search on Google now you often get a results page that shows website results + local map results + video results + results from social media sites.

here is a short video showing that